A multi-step loan application form had zero reliable conversion data in GA4. Rebuilt the data layer with custom pushes at each step, configured GTM history change triggers, and added GA4 conversion events per stage.

After iOS 17 and ITP changes, Meta Pixel match rates dropped to ~40%. Deployed sGTM on GCP, routed GA4 hits, and set up Meta CAPI with hashed PII. Floodlight server tags also migrated for CM360 accuracy.

Migrated a financial portal from AppMeasurement to Web SDK via Adobe Tags. Designed XDM schema, configured datastreams, validated in AEP Assurance. Built CJA workspaces with cross-channel journey layers.